Last night while watching TV I saw yet another advertisement for those 5-Hour Energy Drinks. At first they had touted them as all natural, an alternative to coffee. But we had caught on to them. The 5-hour energy drinks contain caffeine, and weren’t the all-natural, healthy product they were purported to be.
So they came up with a new commercial. This one listed the ingredients. “5-Hour Energy has about as much caffeine as a cup of coffee, but it comes without the crash!” Whoopee!
We are then shown a heart-monitor-like line rising and falling (but not crashing!) wave like. (What exactly is this measuring?). And then the announcer states — very quickly, mind you — “Still concerned?”
Concerned? About what? Ok, now I am.
What exactly does this product contain (or are people assuming it contains) that I need to be concerned about? What type of consumer feedback has forced you to address the concerns that random people watching late-night television have about your product?
Seriously, if commercial is telling me I needn’t be concerned about a product, I think I need to be concerned.